heycar crowned Online Advertiser for New Cars in Car Dealer Power Awards 2020
heycar editorial team
We’re pleased to announce we’ve won the Online Advertiser for New Cars in the Car Dealer Power Awards 2020. This is a big one for us, as it’s voted for by dealers - so we sat down for a chat with our Chief Commercial Officer, Karen Hilton, to find out about what the award means for heycar and what we’ve got in store for the next few months.
What does winning this award mean for you and the rest of the team?
“We’re incredibly happy to win this award. It makes the huge amount of effort our team has put in throughout the year more worth it. At the start of 2020, we set ourselves a challenge to become a credible threat to our competitors within the industry. To achieve that, we needed to show we could add value to our dealer partners and the wider industry, as well as continue to innovate our product to drive more leads from our customers.
“When the Coronavirus pandemic forced dealership doors to close up and down the country, reaching out to our dealers to find out how we could best support them during these challenging times was our instinctive reaction. We listened to our dealer partners and quickly made changes to our product offering to meet their needs, whilst keeping the community safe. So I’m really pleased that this has been recognised by our partners through this award.”
So what’s next from heycar for dealers this year?
“Lots! We’ve always got at least 100 ideas for each one idea that our talented engineering team build. With recent news making it clear that Coronavirus sadly isn’t going anywhere, we’re going to be continuing our focus to help dealers sell cars with finance, and further their adoption of digital. Bringing customers and dealers closer together will be more important than ever; and we’re here to do just that.”
Anything else you’d like to add?
“I’d like to once again personally thank our dealer partners for their continued support; and hope this award is the first of many to come over the next few years!”
You can read more about the awards on the Car Dealer website.