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Cookie Policy 

We use cookies and/or other similar technologies (such as device-IDs, in-App codes, pixel tags and web beacons, either alone or in combination with each other to create a unique user/device ID) ("cookies") on our website. These typically involve pieces of information or code that a website transfers to or accesses from your computer hard drive or mobile device to store and sometimes track information about you.

Cookies can be used to:

  • help us remember you when you visit our website from the same computer or device, and you interact with websites and online services
  • manage a range of features and content 
  • store searches 
  • present personalised content.

The website uses cookies and similar technologies to distinguish you from other users of the website. This helps us to provide you with a good experience when you browse our website, and also helps us to improve the website.

What cookies do we use?

We use the following types of cookies: 

  1. Strictly necessary
  2. Analytics/performance
  3. Functionality
  4. Targeting/Advertising

Strictly necessary cookies

These are cookies that are required for the operation of heycar's website and under its terms. They include, for example, cookies that enable dealer or users to log into secure areas of the website (in future), use a shopping cart, potentially to save searches for short periods of time, or make use of e-billing services.

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Cookie

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Name (1st/3rd party)

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Personal data

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Purpose(s)

lastSearch

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heycar (1st party)

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Postcode

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Save the previous search to enable the user to return to search results

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favourites

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heycar (1st party)

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Enable user to save listings to favourites enabling easier navigation back to those listings

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ajs_anonymous_id

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heycar (1st party)

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Used to track that the page and features load correctly

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tracking-preferences

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heycar (1st party)

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Remembers the cookie preferences of the user

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softCheck

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heycar (1st party)

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Remembers the preferences of the user

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plpShowFinance

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heycar (1st party)

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Remembers the preferences of the user

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PLPViewType

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heycar (1st party)

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Remember the preferences of the user

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last-d2c-Viewed

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heycar (1st party)

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Remembers last Direct To Customer vehicle user last viewed

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hc_guided_search

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heycar (1st party)

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Remembers the guided search options chosen by user for filtering search

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Analytical/performance cookies

These cookies allow heycar to recognise and count the number of visitors and to see how visitors move around its website when they are using it. They may also help heycar improve the way its website works, for example, by ensuring that users easily find what they are looking for.

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Cookie

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Name (1st/3rd party)

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Purpose

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More info

_ga

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Google Universal Analytics (3rd party)

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This cookie is used to distinguish unique users by assigning a randomly generated number as an identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for site analytics reports which we use to measure performance of the website as well as any associated marketing efforts.

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This Cookie is part of Google’s Analytics system and remains on the users system for a period of two years as well as being refreshed for every new visit to our website. For more information see, Google Ads Settings, Google Analytics Opt-out Browser Add-on, Google Privacy Policy.

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_gat

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Google Analytics (3rd party)

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This cookie is used to limit the number of requests that have to be made to doubleclick.net if we run any website advertising in the Google search engine.

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This cookie is part of Google Analytics and remains on a user's system for 1 minute. For more information see: Google Ads Settings, Google Analytics Opt-out Browser Add-on, Google Privacy Policy

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__adal_ca

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Adalyser (3rd party)

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Store which advertising campaign drove a user to visit

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__adal_cw

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Adalyser (3rd party)

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Tie back conversion events to earlier visits

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__adal_id

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Adalyser (3rd party)

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Uniquely identify a device

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__adal_ses

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Adalyser (3rd party)

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Determines whether there is an active session and which conversions have taken place in this session to prevent duplicates

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MUID

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Bing (3rd party)

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Track user sessions and conversions.

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MUIDB

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Bing (3rd party)

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Track user sessions & conversions.

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_hjAbsoluteSessionInProgress

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Hotjar (3rd party)

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This cookie is associated with web analytics functionality and services from Hot Jar, a Malta based company. It uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample.

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_hjFirstSeen

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Hotjar (3rd party)

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This cookie is associated with web analytics functionality and services from Hot Jar, a Malta based company. It uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample.

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_hjIncludedInSessionSample

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Hotjar (3rd party)

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This cookie is associated with web analytics functionality and services from Hot Jar, a Malta based company. It uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample.

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_hjid

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Hotjar (3rd party)

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Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

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_uetvid

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Google Tag Manager (3rd party)

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To store and track visits across the site

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_gcl_a_u

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Google Tag Manager (3rd party)

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To store and track visits across the site

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_gid

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Google Analytics (3rd party)

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To count and track page views

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Lifespan: 1 day

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__tld__

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Segment (3rd party)

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To store and track visits across the site

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Functionality cookies

These may be used to recognise users returning to the website. This would enable heycar (subject to users' choices and preferences) to personalise its content, greet users by name and remember their preferences (for example, users' choice of language or region).

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Cookie

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Name (1st/3rd party)

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Purpose(s)

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More info

intercom-id-d6g226nv

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Intercom (3rd party)

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Enable live chat on the site

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intercom-session-d6g226nv

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Intercom (3rd party)

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Enable live chat on the site

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ajs_user_id

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heycar (1st party)

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Collects user preferences and behaviour. Used to make content on the site more relevant to the user

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ajs_user_traits

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heycar (1st party)

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Collects user preferences and behaviour. Used to make content on the site more relevant to the user

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ajs_group_id

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heycar (1st party)

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Collects user preferences and behaviour. Used to assign into segments and make content on site more relevant to the user

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ajs_group_properties

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heycar (1st party)

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Collects user preferences and behaviour. Used to assign into segments and make content on site more relevant to the user

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Targeting/Advertising cookies

These cookies record users' visits to the platform, pages they visit and links they follow. heycar may use this information (subject to users' choices and preferences) to make its platform more relevant to users, and potentially to share data with third party adtech partners. 

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Cookie

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Name (1st/3rd party)

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Purpose(s)

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More info

_fbp

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Facebook pixel (3rd party)

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This cookie is used by Facebook for audience metrics, analysis and advertising including: (1) user journey tracking and determining how users arrive at our site, (2) refining and applying audience demographics (which may include gender and age range which is compiled from your Facebook profile information), (3) informing and delivering advertising campaigns on the Facebook site, and (4) measuring advertising engagement and reach & determining advertising conversion rates.

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When you first visit our sites, you'll be asked if you want to permit Targeting / Advertising cookies. You can update your choices via our cookie banner. If you do turn this cookie off you may still see adverts from us on Facebook, but this will be based on our wider Facebook advertising campaign, and not a retargeting cookie.

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_gcl_au

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Google AdSense (3rd party)

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Used by Google AdSense for experimenting with advertisement efficiency across websites using their services

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ajs_user_id

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heycar (1st party)

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Collects user preferences and behaviour. Used to make content on marketing emails (Iterable) more relevant to the user.

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Cookie preferences

Most web browsers automatically accept cookies and similar technologies. You can change your browser to prevent that, and your help screen or manual will tell you how. We also give you information about how to disable cookies – you may not be able to take full advantage of our website if you disable cookies.

Some cookies and similar technologies we use last only for the duration of your web or app session and expire when you close your browser or exit the site. Others are used to remember you when you return to the website and will last for longer.

Disabling Cookies

The effect of disabling cookies depends on which cookies you disable but, in general, the website may not operate properly if all cookies are switched off. If you only disable third party cookies, you will not be prevented from using the website. If you disable all cookies, you may be unable to use certain functionalities on the website.

If you want to disable cookies on our site, you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use.

Further details on how to disable cookies for the most popular browsers are set out below: -

For Microsoft Internet Explorer:

1. Select the Tools menu > Internet Options

2. Select Privacy

3. Select the setting the appropriate setting

For Google Chrome:

1. Select Settings > Advanced

2. Under Privacy and security > Content settings

3. Select Cookies

For Safari:

1. Select Preferences > Privacy

2. Select "Remove all Website Data"

Mozilla Firefox:

1. Choose the Tools menu > Internet Options

2. Select Privacy

3. Find the menu "cookie" and select the relevant options

Opera 

1. Select Files menu > Preferences

2. Select Privacy

Where you have not set your permissions, we may also separately prompt you regarding our use of cookies on the Site.